MARKETING STRATEGY GAME
FREE WINNING GUIDES AND TIPS - PART 2/3
1. QUICK GUIDE AND TIPS
COMPETITIVE
INTELLIGENCE REPORT - PRODUCTION
Round 1
|
||||||
Brand
|
Explorers
|
Shoppers
|
Profs
|
High Earners
|
Savers
|
TOTAL
|
LOCKER
|
240
|
480
|
240
|
240
|
1,310
|
2,510
|
LOOPEA
|
230
|
230
|
1,580
|
390
|
230
|
2,660
|
Advertising
|
5.2
|
millions
|
||||
Round
2
|
||||||
Brand
|
Explorers
|
Shoppers
|
Profs
|
High Earners
|
Savers
|
TOTAL
|
LOCKER
|
240
|
530
|
240
|
240
|
1,410
|
2,660
|
LOOPEA
|
280
|
280
|
1,850
|
450
|
280
|
3,140
|
Advertisingvertising
|
5.8
|
|||||
Brand
|
Specialty Stores
|
Mass Merch.
|
Online Stores
|
TOTAL
|
||
LOCKER
|
10
|
17
|
4
|
31
|
||
LOOPEA
|
22
|
5
|
4
|
31
|
||
Round
3
|
||||||
Brand
|
Explorers
|
Shoppers
|
Profs
|
High Earners
|
Savers
|
TOTAL
|
LOCKER
|
300
|
300
|
300
|
300
|
2,110
|
3,310
|
LOOPEA
|
340
|
340
|
2,570
|
340
|
340
|
3,930
|
Advertising
|
7.3
|
|||||
Brand
|
Specialty Stores
|
Mass Merch.
|
Online Stores
|
TOTAL
|
||
LOCKER
|
10
|
21
|
3
|
34
|
||
LOOPEA
|
20
|
7
|
7
|
34
|
||
Round
4
|
||||||
Brand
|
Explorers
|
Shoppers
|
Profs
|
High Earners
|
Savers
|
TOTAL
|
LOCKER
|
360
|
360
|
360
|
360
|
2,760
|
4,200
|
LOOPEA
|
470
|
470
|
3,340
|
470
|
470
|
5,220
|
Advertising
|
9.6
|
|||||
Brand
|
Specialty Stores
|
Mass Merch.
|
Online Stores
|
TOTAL
|
||
LOCKER
|
11
|
24
|
5
|
40
|
||
LOOPEA
|
21
|
9
|
9
|
39
|
||
Round 5
|
||||||
Advertising
|
10
|
|||||
Brand
|
Specialty Stores
|
Mass Merch.
|
Online Stores
|
TOTAL
|
||
LOCKER
|
12
|
30
|
8
|
50
|
||
LOOPEA
|
26
|
13
|
11
|
50
|
||
Round 6
|
||||||
Brand
|
Explorers
|
Shoppers
|
Profs
|
High Earners
|
Savers
|
TOTAL
|
LOCKER
|
570
|
1,140
|
570
|
570
|
3,710
|
6,560
|
LOKEMON
|
160
|
160
|
160
|
1,050
|
160
|
1,690
|
LOOPEA
|
470
|
470
|
3,340
|
470
|
470
|
5,220
|
Advertising
|
13.5
|
|||||
Brand
|
Specialty Stores
|
Mass Merch.
|
Online Stores
|
TOTAL
|
||
LOCKER
|
12
|
30
|
8
|
50
|
||
LOKEMON
|
12
|
7
|
6
|
25
|
||
LOOPEA
|
26
|
13
|
11
|
50
|
||
MARKET AND COMPETITIVE NEWS
MARKET REPORT BRAND RETAIL SALES & VOLUME
Round 1
|
|||||||||
Brand
|
Value Share
|
Retail Sales
|
Variation
|
||||||
LOOPEA
|
11.60%
|
50,286
|
13,714
|
||||||
LOCKER
|
6.50%
|
27,763
|
4,824
|
||||||
Brand
|
Unit Share
|
Volume
|
Variation
|
||||||
LOCKER
|
10.30%
|
124
|
27
|
||||||
LOOPEA
|
8.40%
|
101
|
26
|
||||||
Brand Characteristics
|
|||||||||
Brand
|
Launch
|
Features
|
Design
|
Battery
|
Display
|
Power
|
Price
|
Bcost
|
BC/P
|
LOCKER
|
Period 0
|
18
|
3
|
75
|
25
|
12
|
238
|
72
|
30%
|
LOOPEA
|
Period 0
|
13
|
8
|
40
|
40
|
75
|
510
|
166
|
32%
|
Range
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
||||
R&D
|
||||||||||
ROUND 0
|
||||||||||
Range
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
Base Cost
|
||||
Available
|
Features
|
Design
|
Battery
|
Display
|
Power
|
Current
|
Minimum
|
Cumulative
|
Brand
|
|
POROCKY
|
Period 0
|
18
|
3
|
75
|
25
|
12
|
71
|
62
|
1,500
|
ROCKY
|
POROLLE
|
Period 0
|
13
|
8
|
40
|
40
|
75
|
163
|
145
|
2,500
|
ROLLE
|
ROUND 1
|
Range
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
||||
Available
|
Features
|
Design
|
Battery
|
Display
|
Power
|
Current
|
Minimum
|
Cumulative
|
Brand
|
|
POROCKY
|
Period 0
|
18
|
3
|
75
|
25
|
12
|
72
|
63
|
1,500
|
ROCKY
|
POROLLE
|
Period 0
|
13
|
8
|
40
|
40
|
75
|
166
|
148
|
2,500
|
ROLLE
|
ROUND 2
|
|||||||||
Brand
|
Value Share
|
Retail Sales
|
Variation
|
||||||
LOOPEA
|
13.80%
|
67,538
|
17,252
|
||||||
LOCKER
|
6.90%
|
33,111
|
5,347
|
||||||
Brand
|
Unit Share
|
Volume
|
Variation
|
||||||
LOCKER
|
10.90%
|
157
|
34
|
||||||
LOOPEA
|
10.00%
|
144
|
43
|
||||||
Brand Characteristics
|
|||||||||
Brand
|
Launch
|
Features
|
Design
|
Battery
|
Display
|
Power
|
Price
|
Bcost
|
BC/P
|
LOCKER
|
Period 0
|
18
|
3
|
75
|
25
|
12
|
225
|
73
|
32%
|
LOOPEA
|
Period 0
|
13
|
8
|
40
|
40
|
75
|
480
|
169
|
35%
|
Range
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
||||
ROUND 2
|
Range
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
||||
New
|
Available
|
Features
|
Design
|
Battery
|
Display
|
Power
|
Current
|
Minimum
|
Cumulative
|
Brand
|
POROLLE2
|
Period 2
|
12
|
9
|
59
|
28
|
70
|
143
|
143
|
1,070
|
|
POSHOP
|
Period 2
|
7
|
8
|
50
|
26
|
58
|
121
|
121
|
1,250
|
|
Completed
|
||||||||||
POROCKY
|
Period 0
|
18
|
3
|
75
|
25
|
12
|
73
|
64
|
1,500
|
ROCKY
|
POROLLE
|
Period 0
|
13
|
8
|
40
|
40
|
75
|
169
|
151
|
2,500
|
ROLLE
|
ROUND 3
|
|||||||||
Brand
|
Value Share
|
Retail Sales
|
Variation
|
||||||
LOOPEA
|
18.60%
|
105,442
|
37,904
|
Modified
|
|||||
LOCKER
|
8.70%
|
48,945
|
15,835
|
||||||
Brand
|
Unit Share
|
Volume
|
Variation
|
||||||
LOCKER
|
14.30%
|
240
|
83
|
||||||
LOOPEA
|
13.60%
|
228
|
84
|
Modified
|
|||||
Brand Characteristics
|
|||||||||
Brand
|
Launch
|
Features
|
Design
|
Battery
|
Display
|
Power
|
Price
|
Bcost
|
BC/P
|
LOCKER
|
Period 0
|
18
|
3
|
75
|
25
|
12
|
220
|
74
|
33%
|
LOOPEA
|
Period 0
|
16
|
8
|
75
|
32
|
78
|
475
|
163
|
33%
|
Range
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
||||
ROUND 3
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
|||||
New
|
Features
|
Design
|
Battery
|
Display
|
Power
|
|||||
POROCKY3
|
Period 3
|
7
|
6
|
40
|
18
|
42
|
93
|
93
|
1,130
|
|
Completed
|
||||||||||
POROLLE2
|
Period 2
|
12
|
9
|
59
|
28
|
70
|
148
|
148
|
1,070
|
ROLLE
|
POSHOP
|
Period 2
|
7
|
8
|
50
|
26
|
58
|
125
|
125
|
1,250
|
ROCKY
|
POROCKY
|
Period 0
|
18
|
3
|
75
|
25
|
12
|
74
|
67
|
1,500
|
N/A
|
POROLLE
|
Period 0
|
13
|
8
|
40
|
40
|
75
|
172
|
157
|
2,500
|
N/A
|
ROUND 4
|
|||||||||
Brand
|
Value Share
|
Retail Sales
|
Variation
|
||||||
LOOPEA
|
15.00%
|
108,888
|
3,445
|
||||||
LOCKER
|
10.90%
|
78,177
|
29,232
|
Modified
|
|||||
Brand
|
Unit Share
|
Volume
|
Variation
|
||||||
LOCKER
|
16.80%
|
384
|
144
|
Modified
|
|||||
LOOPEA
|
10.40%
|
236
|
8
|
||||||
Brand Characteristics
|
|||||||||
Brand
|
Launch
|
Features
|
Design
|
Battery
|
Display
|
Power
|
Price
|
Bcost
|
BC/P
|
LOCKER
|
Period 0
|
10
|
6
|
43
|
19
|
37
|
220
|
94
|
41%
|
LOOPEA
|
Period 0
|
16
|
8
|
75
|
32
|
78
|
475
|
170
|
34%
|
Range
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
||||
ROUND 4
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
|||||
New
|
Features
|
Design
|
Battery
|
Display
|
Power
|
|||||
POROCKY4
|
Period 4
|
8
|
7
|
46
|
26
|
62
|
132
|
132
|
851
|
|
POROLLE3
|
Period 4
|
11
|
8
|
51
|
23
|
60
|
133
|
133
|
770
|
|
POSAVE
|
Period 4
|
9
|
7
|
34
|
16
|
27
|
80
|
80
|
1,200
|
|
Completed
|
||||||||||
POROLLE2
|
Period 2
|
12
|
9
|
59
|
28
|
70
|
154
|
154
|
1,070
|
ROLLE
|
POSHOP
|
Period 2
|
7
|
8
|
50
|
26
|
58
|
130
|
130
|
1,250
|
ROCKY
|
POROCKY3
|
Period 3
|
7
|
6
|
40
|
18
|
42
|
97
|
96
|
1,130
|
N/A
|
POROLLE
|
Period 0
|
13
|
8
|
40
|
40
|
75
|
179
|
164
|
2,500
|
N/A
|
POROCKY
|
Period 0
|
18
|
3
|
75
|
25
|
12
|
77
|
69
|
1,500
|
N/A
|
ROUND 5
|
|||||||||
Brand
|
Value Share
|
Retail Sales
|
Variation
|
||||||
LOOPEA
|
15.60%
|
132,852
|
23,964
|
Modified
|
|||||
LOCKER
|
13.90%
|
117,310
|
39,133
|
||||||
Brand
|
Unit Share
|
Volume
|
Variation
|
||||||
LOCKER
|
21.10%
|
576
|
192
|
||||||
ROCKY
|
17.20%
|
471
|
62
|
Modified
|
|||||
Brand Characteristics
|
|||||||||
Brand
|
Launch
|
Features
|
Design
|
Battery
|
Display
|
Power
|
Price
|
Bcost
|
BC/P
|
LOCKER
|
Period 0
|
10
|
6
|
43
|
19
|
37
|
220
|
98
|
43%
|
LOOPEA
|
Period 0
|
14
|
8
|
73
|
34
|
88
|
475
|
189
|
38%
|
Range
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
||||
ROUND 5
|
||||||||||
VODITE
|
Resolution (1)
|
Energy (2)
|
Carbon (3)
|
Connectivity (4)
|
Apps (5)
|
|||||
Res
|
Energy
|
Carbon
|
Connect
|
Apps
|
||||||
PEGOVOD
|
Period 5
|
65
|
55
|
34
|
6
|
57
|
252
|
252
|
10,080
|
|
Completed
|
||||||||||
POROCKY4
|
Period 4
|
8
|
7
|
46
|
26
|
62
|
137
|
137
|
851
|
ROCKY
|
POROLLE3
|
Period 4
|
11
|
8
|
51
|
23
|
60
|
138
|
138
|
770
|
ROLLE
|
POSAVE
|
Period 4
|
9
|
7
|
34
|
16
|
27
|
83
|
83
|
1,200
|
ROBBY
|
POROCKY3
|
Period 3
|
7
|
6
|
40
|
18
|
42
|
101
|
100
|
1,130
|
N/A
|
POSHOP
|
Period 2
|
7
|
8
|
50
|
26
|
58
|
136
|
136
|
1,250
|
N/A
|
POROLLE2
|
Period 2
|
12
|
9
|
59
|
28
|
70
|
161
|
161
|
1,070
|
N/A
|
POROCKY
|
Period 0
|
18
|
3
|
75
|
25
|
12
|
80
|
72
|
1,500
|
N/A
|
POROLLE
|
Period 0
|
13
|
8
|
40
|
40
|
75
|
186
|
170
|
2,500
|
N/A
|
Range
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
ROUND 6
|
|||||||||
Brand
|
Value Share
|
Retail Sales
|
Variation
|
||||||
LOCKER
|
21.50%
|
195,346
|
78,035
|
Modified
|
|||||
LOOPEA
|
11.80%
|
108,286
|
-24,566
|
Modified
|
|||||
Brand
|
Unit Share
|
Volume
|
Variation
|
||||||
LOCKER
|
31.50%
|
960
|
384
|
Modified
|
|||||
LOOPEA
|
7.60%
|
231
|
-58
|
Modified
|
|||||
Brand Characteristics
|
|||||||||
Brand
|
Launch
|
Features
|
Design
|
Battery
|
Display
|
Power
|
Price
|
Bcost
|
BC/P
|
LOCKER
|
Period 0
|
11
|
7
|
42
|
21
|
39
|
220
|
109
|
48%
|
LOKEMON
|
Period 6
|
11
|
8
|
57
|
22
|
62
|
485
|
147
|
29%
|
LOOPEA
|
Period 0
|
14
|
8
|
72
|
34
|
88
|
485
|
197
|
39%
|
Range
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
||||
ROUND 6
|
||||||||||
Completed
|
Resolution (1)
|
Energy (2)
|
Carbon (3)
|
Connectivity (4)
|
Apps (5)
|
|||||
Res
|
Energy
|
Carbon
|
Connect
|
Apps
|
||||||
PEGOVOD
|
Period 5
|
65
|
55
|
34
|
6
|
57
|
262
|
257
|
10,080
|
N/A
|
Sonite
|
Range
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
||||
POROCKY4
|
Period 4
|
8
|
7
|
46
|
26
|
62
|
142
|
140
|
851
|
ROCKY
|
POROLLE3
|
Period 4
|
11
|
8
|
51
|
23
|
60
|
144
|
141
|
770
|
ROLLE
|
POSAVE
|
Period 4
|
9
|
7
|
34
|
16
|
27
|
86
|
85
|
1,200
|
ROBBY
|
POROCKY3
|
Period 3
|
7
|
6
|
40
|
18
|
42
|
105
|
102
|
1,130
|
N/A
|
POSHOP
|
Period 2
|
7
|
8
|
50
|
26
|
58
|
141
|
138
|
1,250
|
N/A
|
POROLLE2
|
Period 2
|
12
|
9
|
59
|
28
|
70
|
167
|
164
|
1,070
|
N/A
|
POROCKY
|
Period 0
|
18
|
3
|
75
|
25
|
12
|
83
|
74
|
1,500
|
N/A
|
POROLLE
|
Period 0
|
13
|
8
|
40
|
40
|
75
|
193
|
174
|
2,500
|
N/A
|
Features
|
Design
|
Battery
|
Display
|
Power
|
ROUND 7
|
|||||||||
Brand
|
Value Share
|
Retail Sales
|
Variation
|
||||||
LOCKER
|
30.40%
|
292,426
|
97,080
|
||||||
LOOPEA
|
8.10%
|
78,078
|
-30,207
|
||||||
LOKEMON
|
2.70%
|
26,628
|
10,107
|
||||||
Brand
|
Unit Share
|
Volume
|
Variation
|
||||||
LOCKER
|
42.10%
|
1,440
|
480
|
||||||
LOOPEA
|
4.80%
|
165
|
-66
|
||||||
LOKEMON
|
1.70%
|
57
|
22
|
||||||
Brand Characteristics
|
|||||||||
Brand
|
Launch
|
Features
|
Design
|
Battery
|
Display
|
Power
|
Price
|
Bcost
|
BC/P
|
LOCKER
|
Period 0
|
11
|
7
|
42
|
21
|
39
|
220
|
111
|
50%
|
LOKEMON
|
Period 6
|
11
|
8
|
57
|
22
|
62
|
485
|
150
|
30%
|
LOOPEA
|
Period 0
|
14
|
8
|
72
|
34
|
88
|
490
|
201
|
40%
|
Range
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
||||
ROUND 7
|
Resolution (1)
|
Energy (2)
|
Carbon (3)
|
Connectivity (4)
|
Apps (5)
|
|||||
Res
|
Energy
|
Carbon
|
Connect
|
Apps
|
||||||
PEGOVOD
|
Period 5
|
65
|
55
|
34
|
6
|
57
|
267
|
262
|
10,080
|
N/A
|
Sonite
|
Range
|
5-20
|
3-10
|
24-96
|
4-10
|
5-100
|
||||
POROCKY4
|
Period 4
|
8
|
7
|
46
|
26
|
62
|
145
|
143
|
851
|
ROCKY
|
POROLLE3
|
Period 4
|
11
|
8
|
51
|
23
|
60
|
147
|
144
|
770
|
ROLLE
|
POSAVE
|
Period 4
|
9
|
7
|
34
|
16
|
27
|
88
|
86
|
1,200
|
ROBBY
|
POROCKY3
|
Period 3
|
7
|
6
|
40
|
18
|
42
|
107
|
104
|
1,130
|
N/A
|
POSHOP
|
Period 2
|
7
|
8
|
50
|
26
|
58
|
144
|
141
|
1,250
|
N/A
|
POROLLE2
|
Period 2
|
12
|
9
|
59
|
28
|
70
|
170
|
167
|
1,070
|
N/A
|
POROCKY
|
Period 0
|
18
|
3
|
75
|
25
|
12
|
85
|
75
|
1,500
|
N/A
|
POROLLE
|
Period 0
|
13
|
8
|
40
|
40
|
75
|
197
|
177
|
2,500
|
N/A
|
Features
|
Design
|
Battery
|
Display
|
Power
|
------
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